Another nuts-and-bolts column today. Loathe ‘em or hate ‘em, cover letters are a necessary part of submitting your writing absolutely anywhere, so hold hands and take a deep breath: let’s get this over with.
Most creative work is submitted electronically these days, so your cover letter will likely be copy-pasted into an online form, or the body text of an email with your story attached.
While the quality of your submitted work is most important, you should assume your cover letter will have a bearing on your submission’s chances; this ties back to a previous column about making life easy for whoever deals with your submission. Your cover letter is where you tell them what you’re sending and what you expect them to do with it. That might seem obvious, but imagine being the person trying to sort hundreds of incoming entries for five different competitions. They’ve probably set submission guidelines to tell you exactly which information they want from you, so read those and follow them carefully.
Your cover letter has different requirements depending on what kind of creative work you’re submitting. If it’s part of a greater project, such as an anthology or a magazine, then keep your letter short; greet the editor by name if you know it or “Dear Editor” if you don’t. In your first paragraph, tell them the name of your entry, the genre or subgenre and the wordcount. The next paragraph should be an author bio if they’ve asked for one; if not, assume they’ll ask if your piece is accepted. Then thank them for their consideration and sign off. That’s it; remember that hypothetical person with hundreds of these to go through, and don’t waste their time.
A cover letter for a novel is different. It’s an introduction to someone with whom you hope to forge an intense and prolonged business relationship; the investment of time and resources in a debut novel is immense, and the agent or publisher you’re reaching out to needs to know who they’re dealing with. Where a cover letter for a short piece needs to be to the point, this kind requires you to take your time and elaborate.
When I attended the Stockholm Writers Festival in August, I got to discuss the submission process with Liv Maidment of the Madeleine Milburn Agency, who told me a cover letter for a novel should be written “as if the person reading it will be fed up and hung over.” Going too formal is a mistake; you’re giving this person an idea of what the next few years will be like if they choose to invest in you. Don’t obscure your personality; try and cast yourself in a fun and friendly (but still professional!) light.
(It’s worth noting that I didn’t realise any of this when I was submitting my first novel and went ridiculously formal, which is maybe why no one went for that one. Maybe.)
For the same reason, don’t copy-paste this one. Personalise it. Mention why you’ve chosen this agency, this agent, in particular (“I wrote a book and you do books” isn’t it). For example, if I were to submit a work to Liv Maidment, I would definitely mention having spoken to her at a festival. If you’re a fan of one of their authors, say so, especially if you think it has a bearing on the work you’re submitting. Also; talk about your influences. Which existing authors would your work share a table display with? Pick someone well-known and recent.
So, that’s cover letters. I’ll try and do something fun next time, I promise.
Harriet Phoenix 